Intel faz doações para aliviar pobreza
Estava visitando a página de comunicado à imprensa da Intel quando me deparei com um link com os dizeres: “Small Things Challenge - We’ll donate 25 cents for you per click!”, que se traduz como “Desafio de Coisas Pequenas , ou Coisas Pequenas Desafiam - Nós doaremos 25 centavos em seu nome por clique”.
O link está em local discreto na página (parte inferior da coluna da direita), e pelo que vi, não está nem em todas nem em sequer a maioria das páginas do site da Intel; talvez por isso tenha passado despercebido (hoje, uma pesquisa em português por Intel doações não traz nenhuma página sobre o assunto).
Bem, o link leva para essa página: Small Things Challenge. O processo é simples: para cada clique, a Intel doará US$ 0,25 para as organizações Kiva.org e Save the Children.
É uma iniciativa similar à do Hunger Site, que também se propõe a fazer doações e que ganhou notoriedade na internet do Brasil e do mundo; no Hunger Site, entretanto, não fica claro quem paga (são os “patrocinadores”) ou quanto é pago (”um prato de comida”).
A meta é chegar chegar a US$ 300.000 de doações em 2009; isso equivale a apenas 1.200.000 cliques (os quais, caso o link tivesse divulgação maior - a homepage da Intel, por exemplo - seriam atingidos muito facilmente).
Fica a contribuição desse blog para louvar e divulgar a iniciativa da Intel.
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